Hamad International Airport, Doha


World-class retail for the world’s leading airport.

TypeAviation Consultancy
LocationDoha, Qatar
SizeAirport capacity increased to 53 million passengers per annum
ClientQatar Duty Free

Qatar’s Gateway to the World

Hamad International Airport (HIA), the Official Airport Partner of the FIFA World Cup 2022 and voted Best Airport in the World in the 2021 Skytrax World Airport Award, is undergoing an exciting expansion.


More than an Airport

HIA’s expansion emphasises Qatari hospitality and enhances the multi-dimensional offerings of the luxury five-star airport with 11,720 sq m of new contemporary retail, high-end dining and state-of-the-art wellness facilities. There’s also an incredible new 10,000 sq m tropical garden and water feature at the heart of the expansion.

Enriching Experiences

Working with Pragma Consulting on behalf of Qatar Duty Free, we have developed a retail strategy that maximises opportunities to deliver the next generation of passenger experience while driving commercial performance. The result is a highly tailored passenger journey with activations, events, wellness, retail and dining opportunities throughout the expanded terminal.

“To match the ambitions of the best airport in the world, we’ve created a world-beating retail strategy that is leading the way in passenger experience design.”

Simon Scott, Director