The advocacy of context and the delivery of high quality urban design is at the heart of all projects. The Urban Agenda set by CABE, requires each project to be clearly legible in delivering key principles of enclosure of space, permeability and mixed use in new developments. The real skill is in advocating these principles against the sound commercial planning of occupiers' requirements and delivering real value and returns which enable the project and stimulate further economic growth and regeneration.

Delivering successful masterplans is the key to moving forward with the delivery of successful projects. The ability to create and communicate a vision is at the heart of the design process that creates a momentum of enthusiasm within clear economic and planning contexts.

Whilst a successful retail strategy is essential to the delivery of masterplans, it is equally important to recognise a range of measures in addition to the retail strategy - complementary measures - to make the desired step change:

Local Authorities are now tasked with delivering Local Development Frameworks for all town and city centres and Leslie Jones has extensive experience of working with and setting planning strategies for both the public and private sectors.

WEMBLEY REGENERATION - Quintain Estates
Leslie Jones is responsible for the retail masterplan within the overall major regeneration of Wembley adjoining the new National Stadium which will form a dynamic hub of sporting, cultural and entertainment activities. A mix of 1 million sqft outlet, specialist and sports shopping, restaurants and leisure forms a key part of this innovative scheme, alongside 4,200 residential units in blocks which include a range of tenure options. Leslie Jones is working jointly with Richard Rogers Partnership and PRP Architects on the delivery of this £2.5 billion development.

LEEDS EASTGATE QUARTER - Hammerson and Town Centre Securities
The £450million Eastgate Quarter is a 1.5 million sqft retail led, mixed use development, anchored by a flagship John Lewis with restaurants, cinema and 600 residential units, including 15% affordable provision. Adjoining a Conservation Area and including Listed Buildings, the scheme delivers a new retail quarter for the city, extending the pedestrianised prime pitch into a mix of new open and arcaded streets.

HOUNSLOW BLENHEIM CENTRE - Blenheim Norwest
The Masterplan incorporates a £100million scheme for the delivery of 1million sqft retail led, mixed use development incorporating retail, leisure, residential and office uses, car parking and transport planning to regenerate the centre of Hounslow West London.